Turtle Games – Loyalty & Segmentation
Grade 82% (First)
Overview
Exploratory analysis, segmentation (k-means and interpretability charts), churn signal funnel, and forecasting experiments. Includes models for segment classification and loyalty points regression, plus sentiment analysis of reviews.
Key Insights
- Four actionable customer clusters with distinct value and lifecycle characteristics.
- Engagement funnel pinpoints high-impact retention levers (opt-ins, plan frequency).
- Income and spending scores correlate with loyalty accumulation; radar charts guide offer design.
Visuals
